Full scale research proposal Essay Example | Topics and Well Written Essays - 2500 words

Full scale research proposal - Essay Example This research recognizes the need for employee motivation most especially in the era characterized by intense competition. Previous researches conducted with regard to this topic point out that this motivation will significantly increase the productivity of the employees, thereby bringing more profit to the company. In the same manner, it will also allow the employees to work hand in hand with each other in the attainment of the company’s goals. This study then concentrates on how employee motivation is enhanced in Morrisons supermarket. In order to yield valid and reliable conclusions, the researcher closely intertwines the qualitative and quantitative approaches. Under the qualitative aspect, a review of literature shall be undergone in order to examine previous studies conducted with regard to the topic at hand, thereby allowing the researcher to grasp the topic at hand. On the other hand, the quantitative aspect of the study deals with the conduction of surveys to gather the opinion of two hundred respondents (150 are employees of Morrisons while 50 are from its administrative department) with regard to initiatives pertaining to the enhancement of employee motivation. Morrisons supermarket is considered to be the fourth largest supermarket chain in the United Kingdom (Morrisons.co.uk, 2009). In Match 8, 2004, Morrisons finally merged with rival retailer, Safeway, after months of bidding, counter-bidding and other major investigations conducted by the government (Stevens, 2005; Wigham, 2004). With this, the Safeway brand has forever disappeared and hundreds of its employees have been effectively integrated into Morrisons supermarket (Wigham, 2004; Johnson 2004; Goudge, 2006). Naturally, employees coming from the acquiesced corporation face certain barriers with regard to the effective conduction of their duties as a part of Morrisons supermarket, thus affecting