Benetton Speech or Presentation Example | Topics and Well Written Essays - 500 words

Benetton - Speech or Presentation Example For example that of children working in developing nations at a construction location. The young people constitute a large part of Benetton’s group of customers. As the company foresees, young people have a major amount of income that they are ready to spend on its products. Thus, they have been termed as the generation â€Å"X.† (Rectanus, 2002). The generation is made up of persons between the ages of 16 and 27 (Rectanus, 2002). The reason being they are more connected with the media, which Benetton uses to sell its products. They also have the sense aspect of style that comes with most of its products. This generation also makes up the youth, ages 10 to 24. It is worthy to note that the youth make up 29 % and 19 % of the population in developing and developed countries respectively (Mueller, 2011). Hence, majority of its youth customers are in the middle social class in developed and developing nations. The amount of income that is generated from the youth is considerable bearing in mind the youth in the world are said to have the ability to spend US $100 billion. Thus its sales amount to more than $2 billion from the youth (Information Resources Management Association, 1994). In order to get to maximally market its products to the youth, it has to ensure its technological features are strong as the youth are becoming more and more reliant on technology. Hence, it has to be a step ahead technologically. Benetton utilises computer facilities of high technology to design and cut the attire it produces. The machines it uses are connected to the micro-computers that use the CAD-CAM software. The company has what is normally termed as the Benetton system. The system ensures that there is an intricate network in place for quick product delivery to shops around the globe. The system made up of the information systems and the company is run as whole from the company; hence, the company is known as

The situation in Sonoco, a consumer packaging company reflected inept Essay

The situation in Sonoco, a consumer packaging company reflected inept human resource management activities - Essay Example This essay explores the situation in Sonoco, a consumer packaging company reflected inept human resource management activities. The ineptness of the human resource management activities owes to its mismatching with the operational activities of the company. Sonoco as a consumer packaging company was found to gain a high amount of growth rate both in terms of market and financial value. The situation of the company turned grave after the period of 1990s when national crisis like decline in export volume or financial crisis in the Asian market made its sales to decline by around 6 percent during the period 1995 to 1999. This decline in sales volume from $2.7 to $2.5 billion resulted in the company revising its operational structure to reduce the amount of expenditure. Thus the operational strategy devised by the company management was required to focus upon generation of increased sales volume while effectively managing the cost structure of the concern to evade undue rise of expenditu re. Sonoco in the previous periods acquired huge amount of growth by acting on strategies like acquisitions where it is recorded that in the period pertaining to 1990s around 60 companies were acquired on a global basis. Large consumer product companies like Nestle, Gillette, Kraft and Procter and Gamble belonged to the consumer profile of Sonoco. The company also worked in the development and rendering of growth opportunities of the employees of the company. This helped in the development of team work in the company.... This concealment of the underperformers in the company is considered to be one of the important factors that triggered the decline of business for the company after the 1990 period. Diagnosis of the Problems The problem being identified in the above segment this part calls for a steady diagnosis of the same. The diagnosis or analysis of the problems can be made based on the analysis based by Cindy Hartley, the newly appointed Vice President of Human Resources operations. It was noted by Cindy that the existing human resources management practices of the company were set on a very decentralised and traditional note. This decentralisation of human resources functioning in the company failed to effectively address the needs of the concern pertaining to the different departments. Further the role played by the human resources managers pertaining to different departments were found to operate based on a tactical note and thus failed to render any type of strategic decisions. These human r esources managers cooperated largely with the general managers pertaining to the different divisions by means of direct reporting activities. However in that responding to the calls of the corporate manager pertaining to the human resources department the same is reflected to be conducted in an indirect fashion. Human resources functioning in the company were considered as back end process with no such relation to the operational activities. Thereby no such planning was made to enhance the potential of the human resources working in the concern. Again in regards to the corporate manager of human resources in the concern it was found that the manager

Red Bull Essay Example | Topics and Well Written Essays - 1000 words

Red Bull - Essay Example Red Bull founded after an Asian locally-brewed tonic in Thailand now markets its eponymous functional energy drink in more than 100 countries. (Wikipedia) Red Bull is a non-alcoholic drink contains the amino acid taurine, B-complex vitamins, caffeine and carbohydrates. Red Bull claims that the body needs more taurine, an amino acid than is produced normally during the physical exertion of the human body. The drink has grown quickly worldwide capturing about 80 percent of the world's energy drink market. Although the company is of Austrian origin, the recipe for the drink Red Bull is said to come from Thailand. (Red Bull Company Profile- Yahoo Finance) The berry-flavored beverage is spiked with additives like taurine and glucuronolactone. And at $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pay for a 12-ounce can of Coke. But it does pack some energy. Red Bull, with 80 milligrams of caffeine, has more than double the dose found in the larger Coke serving, and it has 110 calories per serving versus Coke's 140.The consumption of Red Bull was 1.9 billion cans of in the year 2004, generating just about $2 billion in revenue. In some countries Red Bull commands an 80% market share. In the U.S., where Red Bull enjoys a 47% share of the energy drink market, sales are growing annually at a 40% clip. In the year 2004 it sold 700 million cans in the U.S.; and in 2005 it hoped to sell 1 billion. (Kerry A. Dolan 2005) Customers: Red Bull is popular with college student and nightclubbers, whom the company aggressively targets. But its most public tactic has been to wrap the drink in the sweaty mantle of extreme sports. To that end, Red Bull sponsors its own stunts and competitions in relatively obscure disciplines like street luge, waterfall kayaking, and freeskiing. (Rob Walker 2002) Marketing: Since introducing Red Bull in 1987, Red Bull has invested heavily in building the brand. In 2004 the company spent $600 million, or 30% of revenue, on marketing. (Coca-Cola spends 9%.) But unlike rivals who pay millions of dollars for superstars like Britney Spears, Red Bull relies on cheaper talent: hip youngsters, students and a legion of fringe athletes. Red Bull sponsors some 500 athletes around the world, the type who will surf in Nova Scotia in January or jump out of a plane to "fly" across the English Channel. Every year the company stages dozens of extreme sporting events, like the climbing of iced-down silos in Iowa or kite sailing in Hawaii, as well as cultural events like break-dancing contests and rock music jam sessions. Then there is Hangar-7, an eye-popping structure of glass and steel that the company Red Bull erected next to the airport in Salzburg, Austria. The building serves as a chic eatery for club crawlers and provides shelter for the Flying Bulls, a fleet of 1 5 show planes that appear at air shows around the world. Red Bull has purchased a Formula One racing team, an extravagance that will absorb $100 million a year to keep on the track while generating only $70 million in revenue. All these activities are geared to achieve the objective of expanding Red Bull's presence amid a deluge of new energy drinks being introduced by upstarts and beverage behemoths like Pepsi and Coke. (Kerry A. Dolan

Difficult Mothers Essay Example for Free

Difficult Mothers Essay In Jamaica Kincaid â€Å"The Estrangement† not talking to your mom after a huge fight and 3 years later she’s dead must be hard for someone. Kincaid talks about how when she, and her 3 brothers were young, they saw her as a God, because her mom was always there, making sure if they were alright. Most children think their mother is the number one, especially for man, since they are more related to the mother, and the girls feel more protected with the dads. That is why neither she nor her brothers could understand how the youngest son, when he was dying of AIDS her mother was always taking care of him, helping with his disease. Moms are always trying to see if her children are doing well, trying to make them always feel better when something is going wrong. Kincaid is letting us know how much she suffered with her mom because of her attitude, but when she becomes one, all of this will make sense, all of the drama, the anger, and the great things She was just being a mom. The oldest sister said that she never knew who her father was, since her mother when she was pregnant, stole money from the dad and ran away, that was the reason why her father never met her, but it was ok with her, since she did not need him. She had the father of her 3 brothers, who knew about him, actually more than the same sons. Physiologists say that â€Å"Father is not the person who gives life, but the person who is always there for you† that is why she never wanted to meet the [real father]. Most people might say that her/his mother is never the way she is at home that she is in public, which happens to all of us, don’t you agree? That is why when the mother died, in the funeral everyone was talking so nice about her, how she was so [generous], [kind], etc. But that was not the mother they knew, but totally the opposite. Always telling them horrible things such as, how much she hated the life her children were having. Being a mom has got to be the most beautifu l thing in the world, seeing your kid growing up inside you for 9 months, and then watching those kids grow older, and see what they become. One impressive thing about this essay, is how at the beginning the daughter says how she’s never going to speak again to her mother, result of a conversation they both had, and turned out to be ugly, when the mother said that her daughter’s life was disappointment because she did not accomplished anything, and her life was just [messed up]. After her youngest brother died, she and her two brothers talked about his/her brother felt when he was with his mom, they wondered how that would feel that? And after everything, they finally said [we would rather be dead than spending eternity with her] Some children don’t realized how much their mother did for them, so they could have a better life, a better way of living, and instead of saying â€Å"thanks† is by saying [I would rather see you dead that spending more time beside you]. Instead of hating so much her mother, she realizes that everything she does everything she thinks, or even says, reminds her mother. And that is just the nature of being a mother, you spent the last 20 years next to your mom, and saw how she tried to influence you to be a better person, and that might or might not worked, but you just know that is the way you should go. All mothers hope that their children will be thankful for everything they have done to make them live an easier life, they just want to make you feel how loved you were and you are. The daughter at the end of the essay says how badly she wants her children to be around her for the most time, but if not, now that they are kids, she will enjoy them, and knowing that she had the best time with them. And now says that she is conscious that she is never talking again to her mother (because she is dead) but, she will always be in eternity with her. At some point they will be together, again.

How media affects our perception on gender

How media affects our perception on gender Media plays a great role on our day to day doings: for our views on particular fields of thoughts, our purchasing thought, and the way and of performance (how people things) and on various aspects on life. One of the ways that the media affects is on our perception on gender. This can be main seen thought various advertisements in that thought various media advertisement they tend to belittle the one gender .this is very evident in many advertisements that manly advertises liquor cigarettes for example in the recent past an international brand beer put out an advert that a gentleman drinking that brand he will have all ladies chasing after him this give a thought that a lady only looks at the drink on not on the mans personality. Moreover this is more reflected when by the programs that are aired on the media some of the program give the feminine gender a low status in the society .it give the lady a position as the a beast of all burden . The research revealed that television portrayed more male figures than female, and furthermore depicted males in a more varied range of occupations and activities than their female counterparts, who typically were depicted as being content with domestic settings while working in traditional female occupational specialties. If this doesnt affect a childs perceptions of gender roles I dont know what does. Just as much research supports that positive depiction of both male and females on television can influence the same type of role model for children who in turn nurture this image later in life as an adult. Is it not a good thing, when a young girl wants to be like the female surgeon on ER, and dreams of becoming a doctor? Or the young boy or girl who is impressed with the team of forensic scientists on CSI and is inspired to follow suite? In as much as children spend a lot of their time watching television and tend to imitate what they see, it seems logical to assume that the perceptions of gender roles can be at least influenced in part by the type of programming that is beamed into our living rooms. Further more, it is entirely plausible that gender role development is impacted by the imitated behavior of children of what they see on television. Lets use the media to inspire our youth to do great things. Lets take the old perceptions of males and females and turn them inside out in a positive way. Our children should be reaching for the stars, and we as adults should be pointing these kids in the right direction. Though not as strongly as in earlier years, the portrayal of both men and women on TV is largely traditional and stereotypical. This serves to promote a polarization of gender roles. [With femininity are associated traits such as emotionality, prudence, co-operation, a communal sense, and compliance. Masculinity tends to be associated with such traits as rationality, efficiency, competition, individualism and ruthlessness.] Meehan has shown how on TV, good women are presented as submissive, sensitive and domesticated; bad women are rebellious, independent and selfish. The dream-girl stereotype is gentle, demure, sensitive, submissive, non-competitive, sweet- natured and dependent. The male hero tends to be physically strong, aggressive, assertive, takes the initiative, is independent, competitive and ambitious. TV and film heroes represent goodness, power, control, confidence, competence and success. They are geared, in other words, to succeed in a competitive economic system. There is no shortage of aggressive male role-models in Westerns, war films and so on. Many boys try to emulate such characteristics through action and aggression. There are few women in the heroic role played by Sigourney Weaver in Aliens. Men tend to be shown as more dominant, more violent and more powerful than women. Men on TV are more likely to disparage women than vice versa. They drive, drink and smoke more, do athletic things, and make more plans. They are found more in the world of things than in relationships. Women on TV tend to be younger than the men, typically under 30. So TV images largely reflect traditional patriarchal notions of gender. Stereotypical masculinity, for instance, is portrayed as natural, normal and universal, but it is fact a particular construction. It is largely a white, middle-class heterosexual masculinity. This is a masculinity within which any suggestion of feminine qualities or homosexuality is denied, and outside which women are subordinated. The notion of natural sex differences help to preserve the inequalities on which our economic system continues to be based. Most modern TV ads feature both girls and boys, but boys tend to be the dominant ones. Ads aimed at boys portray far more activity and aggressive behaviour than those for girls, and tend to be far louder. Boys are typically shown as active, aggressive, rational and discontented. Boys ads contain active toys, varied scenes, rapid camera cuts and loud, dramatic music and sounds. Girls ads tend to have frequent fades, dissolves, and gentle background music (Welch et al.) Morley reports that many men prefer to watch TV with full concentration, without interruption, and in silence, and that many women watch with less attention. Some women prefer to watch and chat at the same time, seeing television viewing as a social activity. Women also refer more often than men to chatting about TV programmes with friends and workmates. One women (cited by Hobson, in Seiter et al.) declared I only watch Coronation Street so I can talk about it. Fathers who become engrossed in TV programmes (most clearly in news programmes, apparently) are of course at the time less responsive to other members of the family. Some commentators have argued that watching in this way is a deliberate way for men to shut out the rest of the family. It is very uncommon for mothers to neglect the family in this way: they tend to maintain a monitoring role. Some may on occasion even watch primarily in order to make social contact with another viewer. This is a clear reflection of prevailing social roles in the home. Most mothers would feel too guilty to watch television as wholeheartedly as many men like to do, and the prevailing pattern of responsibilities in the home does not permit women to watch in the way that men prefer. As Ang puts it (in Seiter et al.): Men can watch television in a concentrated manner because they control the conditions to do so. Fathers are the ones referred to most often as controlling the selection of TV programmes on the main family TV set, though fathers often didnt see it this way (Lull). In Morleys sample, men were far more likely to plan a evenings viewing in advance than women were. For many men the remote control device is effectively symbolic of their power of choice over programmes. Some women complain that their husbands often switch programmes without regard for whether their wives had been watching. Mothers only rarely take such unilateral action. This is a reflection of male power in the home. As one girl put it, Dad keeps both of the automatic controls one on each side of his chair.

E-Commerce in India

E-Commerce in India Marketing environment in India is changing. The trend of marketing by the consumers has changed drastically from past 10 years till date. The local environment has changed in both infrastructural ,social,economic terms in india. This paper shows the increase of the e-commerce market and internet marketing in india. Our findings show that the trend of internet marketing is on the rise among the various section of people of different age groups. This paper also refers to the various causes of the emergence of these markets along with the steps that can be used to enhance its development in Indian market. E-commerce is emerging as a new market which can help in the economic growth. This paper also shows the types on material available on the internet and how it is used as an medium for marketing. INTRODUCTION E commerce or electronic commerce is defined as the sale and purchase of goods and services through internet as the medium through the different sites on the internet. Electronic commerce refers to expansion of the buisness market and maintaining the relationship with the customers by using telecommunication networks . E commerce has led to a shift in the buisness environment in the world including india.india ia still a developing nation. The growth and development of e commerce will be vital for the growth and develpment of nation. In india the users of computers and internet have increased drastically from 1995 to 2013. Now the entire buisness scenario has changed as everything has become online now. Most of the buisness activities are related to internet e.g. internet commerce,virtual commerce,cyber commerce. All these have been possible due to the use of internet. As we say that the world is a global village has been possible due to advancement in the communication services Internet growth has been regarded as the main cause of the new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices. E-commerce provides various benefits to the consumers as goods are available at lower cost, variety of choices are available and the tie of buyer is also saved. People can buy goods and services at a mere click of the mouse button without moving out of their houses or offices. Similarly online services such as banking, ticketing (including airlines, bus, railways), bill payments, hotel booking etc. have been proved a boon for the customers. Online businesses like financial services, travel, entertainment, and groceries are all on the verge of expansion. In the e commerce process the customer browses through internet to get the information about the desired product/services.when the customer is completely satisfied by products features,its advantages after comparing it with other products then the order is placed for the desired product/services. Online transaction is done and then the selling company informs the customer about the payment and the delivery date is given. Some of the features of e commerce process are: E commerce enables the companies to expand them globally. Everything can be sold on internet even if the product is for smaller markets. It is time saving, delivery is done at a faster rate,reduces the cost of transportation. There is no time constraint. Consumer can easily compare pice and product effectively and efficiently. Consumer interaction with the company directly is also improved by quick feedback and comment forms. E commerce refers to better and quick customer services. Due to the absence of intermediaries, buying procedure is generally quicker. E commerce is also boosted by electronic fund transfer throughout the world. Because of all these features the e commerce industry in india has flourished at a high rate, INTERNET USERS IN INDIA During the past decade the no. of internet users has increased at a explosive rate. According to times of india, India had about 121 million internet users by December 2011,. Out of 121 million, 97 million are expected to be active Internet users, who access Internet at least once in a month. a study by internet and Mobile Association of India (IAMAI) and IMRB said A 100 million internet users is considered a critical landmark for the country. With this internet use in India is expected to enter a critical period of growth with the possibility of becoming the largest internet using country in the world in this decade, . The economic times also stated that according to the Internet World Stats, India has achieved a 10.2% internet penetration at about 12.1 crore users as of December 2011. E:SSS.jpg E:internet-usage-statistics-india-500-809.jpg According to the data given in this chart, the internet users in india is increasing year by year and in 2012 the number of internet users were 150 million. These show that the use of internet in on a high among Indian masses.India has 13% of internet users in Asia and 7.36% that of the world. 70% of people who know computer have used internet which is a healthy sign. According to the surveys of india in 2011, the following facts were the main findings : According Census 2011 of India there are 15.54 Million households (6.3% of total population) in India who have computer/laptops in their homes.ÂÂ   However Only 7.6 Million householdsÂÂ   (3.1% of total population)ÂÂ  have laptops/ computers with internet. Maharashtra is the biggest Indian Internet market with 18% of Total Internet households followed by Tamil Nadu with 10%,ÂÂ  KarnatakaÂÂ  8.27% , U.P (Noida inclusive) 8.18%, Delhi 7.68% and Andhra Pradesh with 7.15%. Delhi/NCR inclusive of Noida and Gurgaon would however have much higher numbers. SHIFT IN THE MARKETING PROCESS IN INDIA In the ancient times the buying and selling of things was done by barter system. Barter is a system in which exchange goods and services are directly exchanged for other goods or services without using a medium of exchange, such as money. now in this generation the marketing with the help of internet is on the rise.Most people can use the Web since it is affordable and easy to access. Internet is a fast and flexible means for marketing. Shopping on the Internet is convenient as there is no time restriction, it is comfortable since it is in a user friendly environment and there is also an instant satisfaction of ordering, paying and delivering. A one-to-one basis, as well as, a two way communication with customers through the Internet is possible. Enhancing brand image, creating awareness and providing customer service are more important than just selling the products or entertaining customers. With better technologies, companies can create a stronger brand image and thus increase sales. On the other side, it is easier for customers to receive a kind of acknowledgement; feeling that they did not waste their time . Nowadays, people live a busy life and shopping online is time consuming for them. The company also saves time since whenever a customer uses his/her credit card to purchase a product.E-marketing is seen as a promotional as well as informational tool. This new era of commerce is beneficial for marketing logi stics, a global presence, to establish and maintain a competitive edge, shorten components of supply chains, for cost savings and research advantage in india. Now companies like myntra, flipkart are providing cash on delivery to the customer which was not done before. This is a strategy which aims at payment only after the complete satisfaction of the customer. In this strategy the customer first receives the ordered product and he/she pays. This has been found quite successful in India. If any problem is found in the product ordered,then it gets replaced within a few days. Earlier the customers had to do advance payment which was not favourable in the interest of the customer as many complaints were reported in the goods which they ordered. So in this way the companies are trying to attract the customers towards themselves to increase their sales. Cash on delivery is done by Credit Cards, Debit Cards, Netbanking, ITZ Cash Cards, Cheques, Demand Drafts or cash. E COMMERCE IN INDIA The low cost of computers in india, a increase in the number of computer users,and a growing isp market are the main causes for the emergence of e copmmerce market in india.there has been a rise in number of companies taking up e commerce in india. The companies like ebay,myntra,flipkart,quikr,olx are some of the companies which have established their name in the indian e commerce market. All these sites are selling varieties of products,movies tickets,electronic gadgets,accessories,household items and much more. Now the stock exchange has also become online now. Delivery of goods to consumers by couriers at a faster rate,moreover the quality of product delivered is satisfactory.Many indian banks are also using internet banking facilities. Indias economic industry is on a growth curve and is undergoing a spurt in growth.The Online Travel Industry is one of the biggest segment in ecommerce in india and is booming due largely to the Internet-savvy urban population. The online travel industry inclused some private firms such as Makemytrip, Cleartrip and Yatra. The government has also started IRCTC, which is a successful Indian Railways initiative. The online classifieds segment is also increasing. It is broadly divided into three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also growing rapidly and proving to be a stable and secure supplement to eCommerce due to the record growth in mobile user base in India, in recent years[10]. The online classifieds segment is broadly divided into three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also growing rapidly and proving to be a stable and secure supplement to eCommerce due to the record growth in mobile user base in India, in recent years. A report by the Internet and Mobile Association of India has stated that Indiaa E-commerce market is growing at an average rate of 70 percent annually and has grown over 500 percent since 2007. E-Tailing and digital downloads are expected to grow at a faster rate, while online travel will continue to rule the major proportion of market share. According to the third edition of eBay India census 2010 conducted across 28 states and seven union territories, Gujarat has emerged as one of the top five online shopping markets in the country. Gujarat which was ranked 7th in 2009,is now ranked 4th in after Maharashtra, Delhi and Tamil Nadu. Technology related products dominate Indias domestic eCommerce, contributes 44% of totals eCommerce transactions according to the latest eBay Census.. Whereas, lifestyle product category dominates in the global trade contributes for 35% for online shopping. India is showing tremendous growth in the Ecommerce. Rival tradeindia.com has 700,000 registered buyers and it has the growth rate of 35% every year. The travel portal MakeMyTrip.com has attained Rs 1000 crores of turnovers which are around 20% of total e-commerce market in India. These facts also show that the e commerce market in india is also increasing per year. In 2012 the e commerce market size was about 50000 crores in india as compared to 1 billion in 2011.Apparently, more online users in India are willing to make purchases through the Internet. Overall e-commerce industry is poised to experience a high growth in the next couple of years. The e commerce industry has the following major sectors Travel- 51% E-Retailing-40% Cothiers-09% These are 3 major categories of e commerce market, travel being the largest among them. For online marketing the websites also play a vital role. The websites should be informative, entertaining and unique. the attention of the customer must be captured as soon as possible. They should be understandable and easy to search information needed. Moreover, it must continuously be up-to-date for most recent information about the company. Companies also use different types of strategy to know what are the wants and needs of customers. Some of them are : Product Strategy Brand recognition is made clear on the Internet but the number of purchase is not there yet. Sometimes the products are not available on the Web site and consumers hesitate before getting this particular product. To increase their confidentiality, recognized vendors should be mentioned on the Net. Authenticity is important for both sellers and products. Pricing Strategy In the long run, it will be better for the firms,if they can concentrate on offering products with the unique characteristics at the most suitable cost. Online shoppers differentiate the products/services by the benefits and quality . A low price strategy should rely on cost advantage and high volume to be able to compete. Distribution Strategy There is a necessity of a direct-to-customer process. The industry has to be the first providing unique services to always be ahead of competitors as fast as possible to make a mark in the mind of customers. Promotional Strategy This depends on the marketing research and consumer preferences. It deals as how to companies want to promote their product. FAQ questions should be provided on the websites along with the advertisements on various sites such as you tube which is most widely used by the people. CONCLUSION The Internet network is a marketing channel used by advertisers, marketers, and society to find the right combination of marketing mix to suit the customers needs. It is important for a company of this age to have access to the Internet to be more successful. Internet marketing targets consumers and Internet advertisements client marketers from companies. People always find themselves under stress of working long hours and they do not have enough time for social activities or even shopping. Thus E-commerce becomes an everyday thing and routine for them. E-mail is also famous for direct marketing in supporting E-commerce activities. Internet should be used with other media for a more effective marketing tool. Internet marketing will become even more important in the future. As more companies will have access to the Internet, they will start doing business over the Internet. Increase in the e commerces economy in india will be in another dimension where customer focus, responsible business practices and innovation are the determinants of success and not only customer relationship. Security will not be an issue anymore because software companies, banks and credit card institutions are working hand in hand to improve Internet security. Companies need to protect themselves in three areas: data integrity, confidentiality of data and authenticity by installing firewalls or routers. Customers will look for a business on the internet since there are unique opportunities for marketing a companys service, selling products and gathering information on the Net. This is the new era of innovation; where everyone will be interacting on the Web. Live video session will be available and a prospective customer may be able to talk to a customer representative directly over the internet in the future will be more beneficial in the interest of customers.

A Summary of West Side Story :: West Side Story

West Side Story   Ã‚  Ã‚  Ã‚  Ã‚  The drama/musical, which parodies the story of Romeo & Juliet, takes place in a city of New York, probably in the early 50’s late 40’s. It is a tale of two rival gangs, which despises the other in a vicious circle of hate. Riff leader of the Jets; a group mainly of Polish origin and the Sharks of Spanish origin with their leader Bernardo. It seems as though the two rivals have been at their quarrels since before the story took place. Through mysterious fate the neutral one’s from either side meet. From the Jets: loyal friend to Riff, Tony, and from the Sharks the beautiful Maria sister of Bernardo. Eyes met and soon enough love was in the air, the thought of each other cursed through both of their veins. From that day of the dance, a meeting was to take place involving both gangs in which they will once and for all settle the rivalry in a rumble. Alas, tragedy strikes and strikes hard at that. The leaders of both gangs fall to the ground. Riff by the hands of Bernardo, then Bernardo by the hands of Tony. Angry and confused Maria still retains her love for Tony even after her only brother was slain, but little did they know the jealous Chino had caught on to the lovers. In order to escape the justice of the law Tony had to make his escape but first found aid among his friends. A message was sent through Anita, girlfriend to Bernardo, for Maria was detained by the police at the time for questioning. Anita angry at how cruel and stubborn the Jets could be gave a message that was totally unorthodox to the one originally said. The message was of Chino who had killed of Maria after finding out the truth of the two, hearing this Tony had completely lost his will to live and called through the streets of the city for Chino to come and kill him.